With a career that spans music, radio, acting, and entrepreneurship, Coach PR is a dynamic and versatile figure in the entertainment industry. His mastery in various sectors has made him a sought-after personality among brands and celebrities alike.
Coach PR’s impressive journey began in 1999 with Teamwork Music. His strategic vision and collaborative efforts played a significant role in a partnership with 50 Cent in 2001 to promote the rapper’s mixtape. This partnership paved the way for a mega-deal involving Eminem, Dr. Dre, and 50 Cent, which culminated in the creation of one of hip hop’s premiere labels, G-Unit Records. As Director of Promotions for G-Unit Records, Coach PR demonstrated his promotional prowess, spearheading innovative promotional strategies that led to the global recognition of artists like 50 Cent, Lloyd Banks, Tony Yayo, and Young Buck.
A sports enthusiast, hence the name “Coach PR,” he diversified his career in 2004 when he co-hosted “Taking it to the Streets” on New York’s top Hip Hop and R&B radio station, Hot 97, with DJ Whoo Kid. His insightful commentary resonated with listeners, leading to his in-studio position at Shade 45’s G-Unit Radio in 2004 on Sirius/XM Satellite Radio. His contributions helped shape the show into one of Shade 45’s most popular segments. This success led to another co-hosting opportunity in 2006 on Hot 97’s POW Radio show.
Coach PR’s celebrity interviews, including figures like Donald Trump, Samuel Jackson, Eminem, Floyd Mayweather, and Lamar Odom, among others, positioned him as a prominent figure within broadcast media. As a co-host, he leverages his extensive knowledge of music, sports, and his unique people skills to enlighten, inspire, and entertain nearly a million listeners each weekend on the G-Unit Radio Show. This has earned him the reputation of being the Sports Expert of Hip-Hop.
His sports expertise extended beyond radio when he was appointed the head sports writer and editor of POW Magazine. His involvement in sports also included participating as a panelist for Allan Houston’s annual father and son weekend and organizing a celebrity sports weekend in Atlanta, Georgia. This event aimed to promote peace and civility within the hip-hop world, featuring sports events with celebrities and sports professionals.
Transitioning smoothly into television, Coach PR appeared on MTV’s Sucka Free, BET’S 106 and Park, and hosted high school and college “Ballin Out of Control” basketball DVDs. His foray into acting came with appearances in 50 Cent’s 2008 movie “Before I Self Destruct” and a role in “Identical,” released in 2011.
Adding to his diverse portfolio, Coach PR launched a culinary venture with the opening of Burgandy’s Soul Café in Queens. The restaurant, which earned an “A” rating from the City’s Health Code, quickly became a local favorite and a hotspot for tourists and celebrities alike.
Despite his numerous accomplishments, Coach PR remains relentless in his pursuits. He continues to evolve his brand, reflecting his expertise in sports, radio hosting, acting, and now entrepreneurship. With several projects underway, Coach PR exemplifies the successful convergence of passion, talent, and determination in the entertainment industry.