Meet the talented and dedicated individuals behind our success in the entertainment industry. Our team consists of industry experts, creative visionaries, and passionate professionals who work tirelessly to bring our clients’ projects to life. Each member of our team brings a unique set of skills and experiences to the table, united by a common goal to provide exceptional service and produce high-quality content. Get to know the people who make Purfek Storm Group a force to be reckoned with in the entertainment world, and see why our team is truly the heart and soul of our company.


norman “storm” bell

Norman “Storm” Bell is a highly experienced and accomplished figure in the entertainment industry, with over 30 years of diverse experience in various areas. As the CEO of Purfek Storm Group, Norman brings a wealth of knowledge and expertise to the company’s operations.

Norman began his career in the music industry as a DJ for Double X Posse, a rap group signed to Craig Kallman Big Beat / Atlantic Records. From there, he went on to produce music for a range of high-profile clients, including Ol Dirty Bastard, Ghostface Killer, Kurupt, and NBA basketball player/rapper Shaquille “Shaq” O’Neil under Wu-Tang management.

Norman’s impressive track record in the industry has led him to work with a number of different companies and clients, such as 50 Cent’s G-Unit Records, Sam Scarfo (signed by Jay Z under Def Jam records), and the late Bob Marley’s son Ky-mani Marley. He has also worked with numerous high-profile individuals, including Snoop Dog, actor-comedian Brandon T. Jackson, Kanye West, Mary J. Blige, Sean “Puffy” Combs, actor Derek Luke, Floyd Mayweather, WhooKid, NBA Champion Iman Shumpert, and Emmy and Oscar-winning writer-producer-director Agustin Fernandez.

Throughout his career, Norman has successfully negotiated and closed major deals with Reebok, ADIDAS, South-Pole Clothing, G-Unit clothing, eOne, Warner Asylum Records, Empire Records, and A&M Records. Norman was mentored by the late Jheryl Busby, former president of Dreamwork Records, who soon became his business manager.

Norman’s extensive experience and winning legacy in the entertainment industry make him a highly respected and sought-after figure in the business. With his commitment to excellence and dedication to his craft, Norman “Storm” Bell continues to be a driving force in the entertainment industry.

Creative director

alex “roach” montañez

Alex “King Roach” Montañez, author of “Change Your Mind: A Guide To Dreaming”, is a rising star in the entertainment world who started from the bottom as a singer-songwriter, while producing and curating content for websites, live productions, festivals, radio broadcasts, podcasts and more. The constant struggle of being both producer and talent weighed heavily on his shoulders, leading him down a dark path of alcoholism for 15 years. Within this journey, Roach’s capabilities and behind-the-scenes work landed him at Purfek Storm Group, where he honed his craft for marketing talent on a celebrity level, and built a better understanding of all facets of the entertainment industry.

Now CEO of Global Domination Productions LLC, Roach spends his days as a behind-the-scenes powerhouse, documenting his creative endeavors for Dominate The Globe, where he shares his journey through alcoholism and addiction, conquering demons down the rough road to superstardom, and the everlasting artistic pursuit of global domination. From the depths of despair to the height of redemption, Dominate The Globe will take you on a journey of self-discovery, showing the transformative power of sobriety and the strength it takes to overcome addiction.

As a proud member of the Purfek Storm team, he uses his vast skillset, including strong knowledge and understanding of technology, to grow as an artist, and entertainer, and bring new creative visions to life.